Polar releases the M430, the Continuous Heart Rate Tracking Monitor

Polar, one of the leaders in heart rate sensors, activity trackers and wearable sports technology, announces the availability of Continuous Heart Rate tracking on their latest running watch, Polar M430. Polar M430 is available now for £199.50/€229 at http://www.polar.com/M430.
Highlights of this 24/7 Continuous Heart Rate
- Continuous wrist-based heart rate automatically measures heart rate (at a minimum frequency of every five minutes) during rest and physical activity to deliver a complete picture of the day’s activity.
- Recognises when users move at higher levels of activity (e.g. walking, running) and will automatically measure heart rate at a higher resolution.
- Detects periods of inactivity and captures resting heart rate.
- Combines this daily data to provide immediate guidance towards reaching activity goals, which users may reach faster due to the new level of precision of Polar’s latest fusion of heart rate and activity algorithm.
- Detailed daily overview and heart rate variation is available in real-time in the Polar Flow App, which may show changes in heart rate linked not just to physical activity, but also emotion and stress.
- With Polar Flow, users can examine their heart rate in motion and at rest, access Polar’s Smart Coaching features for additional guidance and gain feedback on specific activities with insights from Activity Benefit, Smart Calories and Training Benefit.
Polar M430 Running Watch
- Features Polar’s proprietary 6-LED wrist-based heart rate monitor as well as integrated GPS and unique personalised and adaptive training guidance programs for entry level up to serious, goal-driven runners.
- Offers Polar Smart Coaching features such as daily activity, smart calories, Training Load, Training Benefit, Fitness Test and Running Index (running vo2 Max).
- Tracks metrics such as heart rate, speed, distance, pace, sleep and training load.
- Delivers motivating, insightful feedback immediately after your run directly on your watch.